Pre-Race Anxiety

Landing page and microsite

This site was another simple landing page intended to elicit sign ups via an auto-responder.  The navigation bar was taken out to put all the focus on the call to action.  The marketing copy was placed above the fold to eliminate the need for scrolling.

Beyond the first page, the visitor is taken through an additional 3 pages, first viewing a video, getting access to a digital download and finishing on a Thank You page to guide them to the next Call to Action.